Ricoh is a Japanese company known worldwide for its cameras and copiers. From its beginnings as Riken Kankoshi Co, Ltd. in the mid 1930s, Ricoh has earned a reputation for innovation. Three series comprise the current lineup of Ricoh cameras. Ricoh GX and GR Series digital cameras are aimed at professionals with an emphasis on performance, accuracy and include a fixed focal length model. The new CX series, which replaces the RX line, is targeted at a wider audience and includes features like large LCD screens, face detection, and powerful zoom lenses.